Black Shag Vintage Spring 2017

edit_MG_1428Tucked in a 1930s historic fire hall, Black Shag Vintage is becoming an East Nashville staple for bad ass rock tees, wicked leather jackets, platform boots, jumpsuits, vinyl and more.

I linked up with owner Tommy Daley to talk clothes and rock & roll, shooting an editorial campaign to promote his Spring Look Book.

“I’ve always been into vintage, but I never considered selling it until I saw the vendors at the Nashville Flea Market,” Daley said. “So, I started sharing a booth with a friend selling records and it just kept rowing every month until it got to the point where the first question out of my customer’s mouths was, ‘Do you have a shop?’”

Daley’s search began, and he found The Station in East Nashville, a historic 1930 Fire Station and what he calls “the perfect spot for the Black Shag Vintage flagship store.”

As for the name of the shop, Tommy didn’t need to search hard.  The name of his band is Black Shag and adding the  “Vintage” on made complete sense from a branding standpoint.

edit_MG_1552Each item in the store is hand picked by Daley with his customers in mind.

“I only pick things that I think are cool and that my customers would dig,” he said. “It doesn’t hurt that I also have the greatest collection of true vintage concert tees in the south.”

Some of the most iconic pieces in the latest Look Book include a gold velvet jacket that used to belong to musician Edgar Winters, huge vintage Pucci sunglasses and boots emblazoned with the words “sexy bitch” on the strap.

With over 800 pieces and counting, Black Shag is a go-to for vintage lovers all over Nashville. Finding these pieces is a job in itself.

“There is no process,” Daley said. “It comes from anywhere and everywhere. You gotta have the eye and you gotta search hard and dig like crazy. I’m a madman. I love it.”

The coolest vintage find he’s ever stumbled upon are a pair of 1970’s silver leather Nunn Bush platform boots, but Daley says what really makes it worth it is the customer.

“It’s worth it when a customer loses their mind over something I’ve found,” he said. “I believe in vintage destiny.”

Black Shag Vintage, located at 1220 Gallatin Avenue, is open Tuesday through Saturday 11-7, Sunday 12-5 and Mondays and evenings by appointment. Find them online at www.blackshagvintage.com, on Facebook and Instagram.

Models: Mila Vilaplana, Kara Nikol, Delaney Keith and Madi Clark. Hair by Drenusha Kolshi. Makeup by Lilly Adams. Photography by Samantha Hearn.

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